Walmart's U.S. e-commerce profitability is projected to be achieved as early as the first quarter of fiscal 2025, driven by scale benefits from its first-party and third-party marketplace, advertising, and membership income, according to Morgan Stanley. The firm noted that Walmart's extensive investments in e-commerce and fulfillment are beginning to yield sustainable profits, reinforcing its omnichannel strategy and competitive edge against digital-first retailers. While this potential profitability would have been a significant stock catalyst in the past, it is now largely reflected in Walmart's share prices.